UNISA Diploma in Marketing Management Course, Module and Curriculum
| Qualification code: | 98202 |
| NQF level: | 6 |
| Total credits: | 360 |
| Rules: * The College has replaced ENN1504 with SUS1501, and replaced MNM3601 withMNM3710.* Students who have already passed ENN1504 and/or MNM3601 in this qualification, will retain the credit(-s) and will not be required to complete the relevant replacement module(-s). Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet. |
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| This qualification will be presented using both online and distance learning modes. | |
Who can register?
Successful applicants and re-registering students must register to study through Unisa in 2024. Applicants can only begin the registration process if they have received an official approval of their application from Unisa. Re-registering students can begin the registration process after receiving their registration details from Unisa. Should you wish to change to an alternative qualification, please apply for the alternative qualification during the next application period.
How to choose your modules
Each Unisa qualification is structured in such a way that you need to pass a certain number of modules within a certain amount of time in order to graduate. You must pass a minimum number of credits / modules annually so that you are able to re-register and continue with your qualification:
- At least 36 NQF credits (3 modules of 12 credits each) in your first year of study;
- At least 48 NQF credits (4 modules of 12 credits each) in your second or further years of study.
You may not register for more than the allowed maximum number of credits / modules per semester:
- At least 60 NQF credits (5 modules of 12 credits each) in a semester;
- At least 120 NQF credits (10 modules of 12 credits each) per year for year modules.
The maximum number of credits do not include supplementary and/or aegrotat examinations from a previous semester. Modules taken for non-degree/non-diploma purposes also count towards the maximum number of credits allowed.
You must take your available time into consideration when choosing your modules, as this will impact your academic performance. You need approximately:
- 6 to 8 hours per week for semester modules;
- 4 to 6 hours per week for year modules.
Click here for more information on managing your studies.
UNISA Extended Science Pathway
Curriculum for this qualification
As you are deciding on the modules you will be registering for, remember to write down the module names and codes so that you have something that you can refer to when completing your registration.
Rules:
* The College has replaced ENN1504 with SUS1501, and replaced MNM3601 withMNM3710.* Students who have already passed ENN1504 and/or MNM3601 in this qualification, will retain the credit(-s) and will not be required to complete the relevant replacement module(-s). Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet.
First level
| Module | Pre-requisite/Co-requisite/Recommendation |
|---|---|
| Group A. Compulsory | |
| FAC1501 – Introductory Financial Accounting | |
| MNB1501 – Business Management IA | |
| MNM1501 – Personal Selling | |
| MNM1502 – Customer Service | |
| MNM1503 – Introduction to Marketing | |
| MNM1504 – Introduction to Retailing | |
| MNM1505 – Introduction to Consumer Behaviour | |
| MNM1506 – Introduction to Merchandising | |
| MNM1507 – Introduction to Marketing Communication | |
| SUS1501 – Sustainability and Greed | |
Second level
| Module | Pre-requisite/Co-requisite/Recommendation |
|---|---|
| Group A. Compulsory | |
| FIN2603 – Finance for Non-Financial Managers | |
| HRM2605 – Human Resource Management for Line Managers | |
| MNB1601 – Business Management IB | Pre-requisite:MNB1501 or MNB101D |
| MNM2601 – Marketing Management | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601 or MNB102E or BSM1501 or BSM1M1P |
| MNM2603 – Salesmanship | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501& MNB1601 or MNB101D & MNB102E |
| MNM2604 – Business-To-Business Marketing | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D |
| MNM2605 – Consumer Behaviour | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D |
| MNM2606 – Advertising and Sales Promotion | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MAR111Y or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNB101D |
| MNM2607 – Public Relations | Pre-requisite:MNM1503 or MNM1507 or MNB1501 or MNB101D or MAR111Y |
| MNM2612 – E-Commerce in Business | Pre-requisite:MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601 or MNB102E or MAR111Y or PSS161Z |
Third level
| Module | Pre-requisite/Co-requisite/Recommendation |
|---|---|
| Group A. Compulsory | |
| MNE2601 – Introduction to Entrepreneurship and Small Business Management | Pre-requisite:MNB1501 & MNB1601 or MNB101D & MNB102E |
| MNG2601 – General Management | |
| MNM3701 – Marketing Planning | Pre-requisite:MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 |
| MNM3702 – Marketing Research | Pre-requisite:MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM202Y or MAR221U (MAR221U or MNM202Y only applicable to DMARK) |
| MNM3703 – Sales Management | Pre-requisite:MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM202Y |
| MNM3704 – Marketing Project | Pre-requisite:MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 |
| MNM3705 – Marketing Applications | Pre-requisite:MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 |
| MNM3710 – Brand Management | Pre-requisite:MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM202Y or MND204T or MNX202J or MNM3036 |
| MNO2601 – Production and Operations Management | Pre-requisite:MNB1601 or MNB102B |
| MNP2602 – Supply Chain Management | Pre-requisite:MNB1601 Co-requisite:MNP2601 |