WBS MM in the Field of Strategic Marketing

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Course Description:

Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects using the latest science and thinking.

Course basics:

Duration:
2 Years
Qualification:
Masters
Programme structure:
2 years

Study mode:
Part Time
Academic category:
Specialist degree
Elective course streams:
Applied Services Marketing and Digital Marketing are part of the core course A Research report must also be submitted

Core Courses:

Strategic Marketing Management, Research Methodology, Applied Consumer Behavior, Research Theory & Design, Customer Equity, Accounting & Finance, Advanced Strategic Marketing, Strategic Brand Management, Integrated Communications, Digital Marketing