Vega : Advanced Diploma in Brand Innovation (Part Time)
18 MONTHS PART-TIME | NQF LEVEL 7 | 120 CREDITS | SAQA ID: 73369
The IIE Advanced Diploma in Brand Innovation focuses on the development of applied competence in innovative thinking and brand building. Students gain insight into the strategic components that contribute to sound brand building; the practice of research in the real world and the nature of innovation in building healthy organisations. This qualification provides access to and a solid foundation for the BA Honours in Strategic Brand Communication.
The Principles of Strategic Thinking
Focuses on new brand paradigm thinking and is based on the concept of strategic and holistic thinking. Students are introduced to the definition and theories of strategy. The term strategic conceptual thinking is explored by introducing students to the nature, forms and elements of logical thinking and argumentation.
Integrated Brand Communication Management
Due to the changing nature of the industry and the new brand paradigm thinking, it is imperative that students gain insight into the industry and the components that contribute to Integrated Brand Communication and the management thereof. This module introduces students to the nature of the South African brand communications industry with an overview of the trends affecting this industry.
Research and Market Intelligence
This module introduces students to the role and relevance of research and how insight can be created from research in brand communication. It provides an overview of the research process, research designs and sources of research information.
Context Planning and Channel Innovation
Examines the emergence of the consumer society within a stakeholder-driven environment. Emphasis is placed on consumerism and consumption in a post-modern era and provides an overview of the trends within channel and context planning.
The IIE Advanced Diploma in Brand Innovation focuses on the development of applied competence in innovative thinking and brand building. Students gain insight into the strategic components that contribute to sound brand building; the practice of research in the real world and the nature of innovation in building healthy organisations. This qualification provides access to and a solid foundation for the BA Honours in Strategic Brand Communication.
The Principles of Strategic Thinking
Focuses on new brand paradigm thinking and is based on the concept of strategic and holistic thinking. Students are introduced to the definition and theories of strategy. The term strategic conceptual thinking is explored by introducing students to the nature, forms and elements of logical thinking and argumentation.
Integrated Brand Communication Management
Due to the changing nature of the industry and the new brand paradigm thinking, it is imperative that students gain insight into the industry and the components that contribute to Integrated Brand Communication and the management thereof. This module introduces students to the nature of the South African brand communications industry with an overview of the trends affecting this industry.
Research and Market Intelligence
This module introduces students to the role and relevance of research and how insight can be created from research in brand communication. It provides an overview of the research process, research designs and sources of research information.
Context Planning and Channel Innovation
Examines the emergence of the consumer society within a stakeholder-driven environment. Emphasis is placed on consumerism and consumption in a post-modern era and provides an overview of the trends within channel and context planning.
Entry requirements
An appropriate Bachelor’s Degree or a Diploma or relevant equivalent (at least 360 credits, NQF level 6).
All candidates are required to undergo an interview;
If the discipline of the degree or diploma is not considered sufficiently cognate, a student may still be admitted but may be required to do additional coursework. This assessment will be made by the relevant Head of Faculty and/ or Head of Programme or equivalent.
Become a …
- Communication Manager
- Promotional Manager
- Assistant Brand Manager
- Junior Strategic Planner
- Assistant Marketing Manager
Modules
- The Principles of Strategic Thinking
- Integrated Brand Communication Management
- Research and Market Intelligence
- Context Planning and Channel Innovation
Tuition
R66 800 Full Settlement Total Cost
R69 200 Instalment Fee
R12 000 Deposit (Applicable to both fees)
T&C’s Apply
R69 200 Instalment Fee
R12 000 Deposit (Applicable to both fees)
T&C’s Apply
*Deposit Included in Total Fee
Application Fee for 2024 (non-refundable)
Application Fee for 2024 (non-refundable)
Standard Application Fee – R800
(1 June 2024 – 31 October 2024)
Late Application Fee – R950
(1 November 2024 – 28 February 2024)