CityVarsity Diploma / Advanced Diploma in Multimedia Design And Production

CityVarsity Diploma / Advanced Diploma in Multimedia Design And Production

SAQA Code: 48445 / 48448

DIPLOMA IN MULTIMEDIA DESIGN AND PRODUCTION
The two-year Diploma Course in Multimedia Design involves work in many areas of graphic and new media design and equips students to become accomplished in the design and production of print media, web design and interactive media design. An optional and advised third year affords the opportunity to pursue an Advanced Diploma in Multimedia where students gain industry experience, work in a simulated creative agency and specialize in either digital design for print and interactive media or web application development for desktop monitors and hand-held/mobile devices. The course offers both the theory and practice of Multimedia communication, with a focus on the practical application of these skills in the workplace. Teamwork is encouraged and students learn to work in groups to complete their projects.
COURSE CONTENT
FIRST YEAR
During the first year of the Multimedia Design course, students are given a strong foundation in the principles of design. The emphasis is on paper-based design training to establish the skills required to translate a design brief into an effective piece of visual communication. Subjects throughout the year are:

  • Graphic Design 1
  • Illustration 1
  • Digital Design 1
  • Contextual Studies 1 – Media Studies and Visual Literacy

SECOND YEAR
During the second year students hone their creative skills and produce projects that will form the basis of their digital CV and portfolio. Students work on interdepartmental projects learning to work with their colleagues as clients and also work on real industry projects where applicable. As part of the requirement for the completion of the course, students are spend two weeks in an agency/studio environment. The time allocated for this falls within the vacation periods and students find their own unpaid placement in a workplace of their choice. Subjects throughout the year are:

  • Graphic Design 2
  • Digital design 2
  • Scripting for the Web 1
  • Contextual Studies – Visual Literacy 2, Media Law, Sound for MultiMedia, and Internship

ADVANCED DIPLOMA IN MULTIMEDIA DESIGN AND PRODUCTION
An optional third year affords the opportunity to pursue an Advanced Diploma in Multimedia Design and Production specializing in advanced level Digital Design for print, web and interactive media for desktop, tablet and mobile devices. Students will develop a conceptual approach to working with an advertising brief and will experience a design environment similar to that of an agency. Students will gain knowledge of branding, art direction, client service and interactive design during the course. Projects undertaken during the third year of the Diploma course are of a recognized professional industry standard and where ever possible, incorporate real world working experience. The year covers:

  • Graphic Design 3
  • Digital Design3
  • Contextual Studies 3
  • Electives
    • Web and Mobile App Development
    • Interactive Media

Multimedia Exhibition
CityVarsity holds an annual Multimedia Exhibition to give the design industry an opportunity to view students’ work and to speak to them personally about their projects and specializations.
Qualification
Diploma / Advanced Diploma in Multimedia Design and Production
Duration
Diploma in Multimedia Design and Production (2 years) Advanced Diploma in Multimedia Design and Production (1 year)