AAA School of Advertising

We set and maintain globally-recognised standards for world-class education in advertising.

As the official higher education institution for the South African advertising profession, we believe in providing our students with more than just knowledge, skills and practical experience.

By encouraging creative exploration potential is turned into achievement. And as always, innovation is integral to the learning process.

Every industry has its gateway. We are the locally inspired, internationally-recognised
path to success. Here, potential is transformed into endless possibilities.

why study here?

Owned By the Advertising Professionals

This provides students with access to a wealth of experts within the advertising business ensuring they receive the most up-to-date and relevant tuition.

2) Locally and internationally accredited

– SAQA (South African Qualifications Authority) fully accredited

– IAA (International Advertising Association) accredited

– Registered with CHE (Council on Higher Education) as PHEI (Private Higher Education Institution)

3) World-class curriculum

Austrian Lürzer’s Archive rates AAA as one of the top advertising schools in the world.

4) Smaller classes

This allows our lecturers to give one-on-one attention to students, enhancing learning and improving creative achievements.

5) Empowerment

We endeavour to identify, recruit and educate talented individuals from previously disadvantaged groups.

Our courses

excite, inspire and influence with AAA

At AAA School of Advertising, we offer marketing, creative and digital courses to individuals wishing to begin a career in the advertising profession and those wanting to expand their current knowledge and skill set.

Full-Time Courses

be the best you can be

Do you want a career in advertising? Then who better to guide you than AAA School of Advertising, the official higher education institution for the South African advertising profession. With access to world-class lecturers and a wealth of experts within the advertising business, we ensure that you receive the most up-to-date and relevant tuition.

Our full-time course offering includes:

Creative degree
Marketing degree
Copy writing diploma

ENROL NOW FOR

In order to provide each student with the best opportunities to excel and achieve success, we limit the number of students per degree or course. If you are interested in finding out more information about a particular full-time course, with the intention of enrolling for , you are most welcome to download the current brochures by clicking below:
AAA Creative Course Brochure

AAA Marketing Course Brochure

AAA Strategic & Advertising Programme info

JHB Part-time

take your career to the next level
creative courses

Learn a new skill or enhance your current abilities. You can master your copywriting, design, digital writing and development skills with AAA. From introductory to advanced courses, we’ve got the perfect course for you.

Read up on our course offering and choose the option that most interests you.

1st and 2nd semesters –

Enhance your copywriting and design skills with AAA. Read up on a particular course of interest by clicking on the course name below.

Principles of Graphic Design
Advanced Graphic Design
Adobe After Effects CC for Film Special Effects & Post Production
Art Direction Module 1
Art Direction Module 2 – Theory and Practical Elements
Art Direction Module 3 – Practical Elements
Adobe Photoshop CC 2014
Adobe InDesign CC 2014
Adobe Illustrator CC 2014
Digital Design and Coding for Mobile, Tablet and Desktop
Design for Digital Media
Copywriting for Advertising Media
Copywriting for a Digital World
Advanced Illustration Course
The Art of TV and Digital Production
Social Media Communications Management
Adobe InDesign’s Digital Publishing Suite CC
Traffic/Agency Operations – Workshop
Creative Writing – Short course
Beginner’s Art – Short course

marketing courses

1st semester

Enhance your marketing knowledge with AAA. Read up on a particular course of interest by clicking on the course name below.

Principles of Marketing
Research for Marketing Communications
Principles of Communication
Consumer Buyer Behaviour
e-Marketing
Practice of Marketing
Creativity & Problem Solving
Advertising Production
Marketing & Advertising Planning Process

2nd semester

Principles of Business Management
Global Marketing & Advertising
Integrated Marketing Communications (IMC)
AFD (Analytical and Financial Decision-Making)
Entrepreneurship
Presentation and Writing Skills
Marketing Communication Issues in Multi-cultural Markets
Media Management Specialisation
Brand Management Specialisation
Digital Media Marketing Specialisation
Strategic Account Management Specialisation
IMC Campaigns

CT Part-time

creative courses

eLearning

Coming soon

The AAA School of Advertising is thrilled to announce a new and exciting undertaking.

It is our hope that during the course of , we will finalise the AAA eLearning

(or blended learning) programme. Its purpose will be to create more rewarding

learning and teaching experiences.

what sets it apart?

The eLearning programme differs from traditional forms of education in that it combines the benefits of face-to-face teachings with online learning. As lecturers, we understand that many students feel more comfortable offering opinions and theorising in an environment where they are simply a name and not a face.

Through eLearning, students can log into online classes from anywhere, access course material (read/watch/listen to) at any time and enjoy a direct line to their lecturers.

AAA School of Advertising Campuses

Randburg Campus (JHB)
Cape Town Campus

Apply now

change begins here

See Also -> Netcare Education (Gauteng North East)

Whether you want to study for a career in advertising, you’re considering a career change, or you simply want to upskill yourself, AAA School of Advertising is ready to help you on your path to greater success.
To make your choice, download the correct course application form, fill it in and email or fax it back to the relevant departmental registrar.
creative courses
Download application form

full-time BA creative brand communication application form
full-time Diploma in copywriting application form
marketing courses

part-time BA in marketing communication application form

full-time BA marketing communication application form

AAA academic calendar

randburg and cape town

Whack Week

All students must attend Whack Week: Monday

30 January – Friday 3 February

Final Registration

All students must attend the relevant registration session:

1st Year Copy/BA – 30 January @ 09h30

2nd Year BA/2nd Year Copy/3rd Year BA –

31 January @ 09h30

term 1:

Monday 6 February – Friday 31 March

(lectures commence 6 February)

term 2:

Tuesday 18 April – Friday 30 June

term 3:

Monday 24 July – Friday 15 September

term 4:

Tuesday 26 September – Friday 8 December

* Final year students’ calendar may be different due

to campaigns, specialist brief and internship.

* Final year students and staff do not take the 15-26

Sep recess.

* Graduation early March 2024.

Contact of AAA School of Advertising

Creative

Trudie Diffenthal

+27 (0)11 781 2772

trudie@aaaschool.ac.za

Marketing

Charmaine Lechuti

+27 (0)11 781 2772

charmaine@aaaschool.ac.za

Strategic Marketing & Advertising

Cecilia Andrews

+27 (0)11 781 2772/3

cecilia@aaaschool.ac.za

Creative

Suvarni Achary

+27 (0)11 781 2772/3

suvarni@aaaschool.ac.za

Marketing

Suvarni Achary

+27 (0)11 781 2772/3

suvarni@aaaschool.ac.za

CT Campus

Creative

Dru Triegaardt

+27 (0)21 422 1800

dru@aaaschool.ac.za

Marketing

Dru Triegaardt

+27 (0)21 422 1800

dru@aaaschool.ac.za

Strategic Marketing & Advertising

Anthea Whitehead

+27 (0)21 422 1800

anthea@aaaschool.ac.za

Creative

Rubeshan Nayager

+27 (0)21 422 1800

rubeshan@aaaschool.ac.za

Anthea Whitehead

+27 (0)21 422 1800

anthea@aaaschool.ac.za

Randburg Campus (JHB)

+27 (0)11 781 2772

ACA House

1st Floor

Cnr Bram Fischer Drive & Bond Street

Randburg

Cape Town Campus

+27 (0)21 422 1800

AAA House

6th Floor