AFDA Postgraduate Bachelor of Arts

AFDA Postgraduate Bachelor of Arts

BACHELOR OF ARTS (HONOURS) IN MOTION PICTURE MEDIUM
SAQA ID NUMBER: 35935 (NQF LEVEL 8)
Campuses: Johannesburg, Cape Town, Durban, Port Elizabeth, Botswana
BACHELOR OF ARTS (HONOURS) IN LIVE PERFORMANCE
SAQA ID NUMBER: 35937 (NQF LEVEL 8)
Campuses: Johannesburg, Cape Town, Durban, Botswana
AFDA is a private higher education institution which offers higher certificate and degree programmes that are registered by the Department of Higher Education and Training (DHET) and the South African Qualifications Authority (SAQA). Our programmes are accredited and we participate productively in the ongoing reaccreditation and quality assurance processes of the Council on Higher Education (CHE) to ensure the quality of our programmes. The DHET certificate number for AFDA is 2001/HE07/012.
AFDA reserves the right to make changes or withdraw information or course offers without prior notice. Where possible, AFDA will endeavour to notify all persons and/or organisations affected as a result.
The AFDA postgraduate school is focused on developing innovative research, origination, production and distribution of entertainment concepts for both local and international markets.
Over the last fifteen years, the AFDA Postgraduate School has produced a large network of graduates who have made a significant contribution to the South African entertainment industry. A large percentage of commercials, feature films, television series, music and retail content is produced by AFDA honours graduates.
Outcomes/Projects:
The program offers the following exposure to choices in 3 key area of the S.A. Entertainment industry:

  • Factual: documentary film and reality formats or
  • Fiction: a 24 minute short film (drama), television drama or sitcom series (pilot), theatre production, music performance
  • Commercials: (Boards provided by agency)

Syndicates:
Students form syndicates which focus on broad industry trends, research and production according to the areas that are key to their career path.
Research Topics:
 

  1. Open Africa: distributing into Africa/understanding African audiences/access to technology etc.
  2. Social Marketing/social entrepreneurship: narrative for behaviour change/business structure/sustainability
  3. Your phone is my phone: content for mobile technologies – the primary screen
  4. Lets own the arthouse: festivals/festival management/technology
  5. Branded content: advertising/novelty/branded emotion/product placement/360degree campaigns
  6. We like it live: theatre/music/event management and merchandising

Get out of my office: the future of entertainment/crowd sourced narrative and the democratization of content production
ProductionTeams:
The various production teams are aligned with their syndicates where possible.
Supervisors and mentors:
Each student may nominate an academic supervisor from the AFDA staff body with whom they will work over the course of their Honours programme. The supervisor provides overall academic supervision and guidance to the student and ensures that the research requirements of the degree is fulfilled.
Additional
Benefits:

    • International Exchange Opportunities
    • Academy Awards Nominee eligibility
    • Mandela Rhodes Scholarship eligibility
    • AFDA Development bursary eligibility

Entry Requirement
AFDA recognizes the need for individuals of diverse experience, cultures and cognitive approaches in order to maintain and improve our standards of excellence. We encourage individuals with a passion for the arts and for researching and developing entertainment to apply to the AFDA postgraduate program. They will require: a minimum of a 3-year recognized degree or equivalent or will need to apply for recognized prior learning (RPL).