IQ Academy : Marketing Management Course
The purpose of this marketing course is to provide students with a solid training in various marketing management concepts. This marketing course further proffers broader insight into the world of marketing. Within the modern organisation as context, this marketing management training course seeks to create a theoretical understanding of underlying marketing management principles and enables the student to demonstrate practical skills in executing functions such as market segmentation, identifying target markets and writing a marketing plan. This marketing management course will further assist the students with understanding the inter-relationship between the marketing management function and other related business functions including the strategic planning aspects of business. Whether you want to do this Marketing Management Course in Cape Town, Durban, Johannesburg or anywhere in between, you will have equal access to our student support portals and related student services.
- Define marketing as a business function and demonstrate understanding of important marketing concepts e.g. product features, product range, product positioning etc.
- Demonstrate an understanding of the competitive environment, target market, brand, product and service promotions
- Insight into the communication process with service providers and customers
- Identify expertise and resources which can be utilised to meet marketing objectives
- Demonstrate understanding of importance of team work, performance standards and organisational ethics to achieve marketing objectives
- Advertising Manager
- Account Manager
- Corporate Communications Manager
- Marketing Officer or Administrator
- Sales Representative
- Marketing Coordinator
- Introduction to Management
- Introduction to Marketing
- Target Market and Promotions
- Marketing Communication
- Marketing Resources
- Marketing Team