MANCOSA Bachelor of Commerce in Marketing Management
Upon successful completion of the programme, the student should be able to:
- Demonstrate their competence at applying the basic theoretical principles of marketing management in problem identification and solving, and reflect on the application made.
- Plan and execute research in marketing management, by gathering, analysing, synthesising and interpreting the relevant information correctly and reflecting on research undertaken.
- Demonstrate effective communication competence with the different role players in the marketing management field and applying the theoretical principles of communication (oral/written) and reflect on the application made.
- Analyse and critically evaluate a marketing scenario; develop meaningful suggestions and advice to design and write a full marketing plan.
- Organise and co-ordinate resources and opportunities in the field of marketing management by applying the relevant theoretical aspects and reflect on the application.
- Practice acceptable social sensitivity with others and work effectively in self-directed marketing management teams by implementing the relevant theory of teamwork and reflect on the implementation thereof.
- Utilise appropriate e-marketing technologies in expanding marketing coverage.
- Promote responsible local and global citizenship through their approach towards the holistic application of marketing management capabilities.
Duration: 3 years
| Year | Semester | Description |
|---|---|---|
| 1 | 1 | Business Management 1A Economics 1A End User Computing Business Mathematics |
| 2 | Business Management 1B Economics 1B Business Communication Financial Accounting |
|
| 2 | 1 | Business Management 2A Marketing 2A Business Law Management Accounting |
| 2 | Business Management 2B Marketing 2B Information Systems Business Statistics |
|
| 3 | 1 | Business Management 3A Business Management 3B Marketing 3A Marketing 3B |
| 2 | Business Management 3C Business Management 3D Marketing 3C Marketing 3D |
- The minimum entry requirement is the National Senior Certificate or National Certificate Vocational with appropriate subject combinations and levels of achievement; or
- An equivalent NQF level 4 qualification with proven proficiency in English; or
- A Higher Certificate, an Advanced Certificate or Diploma.