SDC Undergraduate Courses Fashion Stylist & Photography (Diploma)
This course provides the student with an in-depth exploration of the various subjects which established professionals in this field have established as integral and pertinent. Subjects include Design Theory; Photography; Clothing Technology; Post Editing; Fashion Styling; Business studies; Industry Practice; Internship; Portfolio. Course structures contain these subjects, which are accessed at the levels of study deemed suitable by SDC academic board.
The Theory of Design is concerned with the history of fashion design in order to contextualise study. The syllabus is taught from the ancient Egyptian times to modern day culture. It encapsulates the history of design and art with specific emphasis on factors and influences at any specific time during the timeline. The Theoretical appreciation of graphic design is taught with reference to historical context to instil an understanding of relevance and influence to the contemporary world. Students explore criticism and evaluation of art and design as the course material pin points the influences of art movements and eras.
LEVEL 1
Design Theory I:
- Theory is concerned with the history of fashion design in order to contextualise study. The syllabus is taught from the ancient Egyptian times to modern day culture.
- Methodology of history of design and history of art with specific emphasis on factors influencing design and art at any specific time during the timeline.
- History and appreciation of graphic design with reference to relevant history of art.
- Criticism and evaluation of art and design
- The influences of art movements
Photography I:
- Introduction to Photographic theory
- Exploration of photography as a medium for communication
- Various genres of photography
- Uses of photography in Styling applications
- Practical Photography applications
Clothing Technology I:
- Fabrics and Fibres knowledge, properties and applications
- Textiles and Properties in Photographic conditions
Post Editing I:
To develop a working knowledge of software & hardware used within the Graphic & Design industry. To develop skills for digital communication as well as layout.
Indicative Syllabus:
a) Microsoft Office Suite
b) Photoshop
c) Illustrator
Fashion Styling I:
To develop the technical and practical skills required to practice in this industry. Theoretical terms and discourses found within mass media. Popular cultural awareness in industries like film, theatre music and the arts.
Hair and Make Up Design:
Students are exposed to techniques of hair and makeup design and application. There are theoretical as well as practical examples.
Visual Literacy:
Students explore visual imagery through:
- Observation and perception skills.
- Basic drawing skills:
- elements of drawing and principles of composition making (design principles in thecontext of drawing and illustration),
- control of various drawing and illustration media,
- drawing from life,
- figure drawing, perspective
- Basic illustration skills:
- investigating and working in different illustration styles,
- investigating and working in different illustration media.
- Visualisation (layout drawing):
- specific attention to layout markers and related techniques, as well as visualisation and graphic presentation of concept such as storyboard technique.
LEVEL 2
Design Theory II:
Content: Theory explores the role of Fashion in media and communication. Fashion branding and advertising is investigated. Research Methodologies are introduced . Criticism and evaluation of immagery
Photography II:
Content: Advanced Photographic Theory and techniques. On location practical experience, exploration of photography as a medium for communication, various genres of photography, uses of photography in Styling applications, practical Photography applications
Post Editing II:
Indicative Syllabus:
a) Illustrator
b) Light Room
c) InDesign
Business Studies II:
- Introduction to marketing include definition of marketing and the influence of marketing on our daily life
- Composition & characteristics of the marketing environment
- Marketing segmentation, target marketing & product positioning
- Market research
- Market forecasting
- Innovation in marketing
- Branding
Fashion Styling II:
- Continuous project-based assessment, against defined outcomes, resulting in marks per project.
- Evaluation by the lecturer of students’ work and progress during group discussion and critique.
- Peer assessment and own work assessment as a result of interactive group discussion and critiques.
- Tests to assess students knowledge.
- Internal moderation.
- Written reports detailing knowledge gained through attendance of excursions and presentations.
- Final Portfolio in the form of a Fashion Show
Set Design:
Students are exposed to techniques of creating visually appealing sets in terms of the specific brief. Students are also taken out on location and taught to deal with the working conditions.
Multimedia Application:
Students explore the options of styling on a range of multimedia platforms.
Conceptualisation:
Through the use of sketching and annotations students are taught to conceptualise their each scene of their shoot.
SDC Undergraduate Courses Fashion Stylist & Photography (Diploma) Fees
Full fee: | € $ |
975 1050 |
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