Vega : BCom Digital Marketing Degree 

Vega : BCom Digital Marketing Degree

3 YEARS FULL-TIME | NQF LEVEL 7 | 370 CREDITS | SAQA ID: 90742

One of the fastest-growing fields in the brand communications industry is that of Digital Marketing. Skilled Digital Marketers are some of the most sought-after professionals in the brand communications industry.
Digital marketing is a challenging and rewarding vocation for those with with a knack for fusing powerful content with equally powerful digital mechanisms for its dissemination to the right target audiences and markets. Inherently strategic in nature, the BCom in Digital Marketing equips students with the skills required to identify the right message and the right digital platforms and mediums to deliver this message for maximum impact.  Graduates are able to apply search engine, mobile and online marketing insights in guiding technology specialists and developers in the planning and implementation of digital marketing strategies. In addition, the qualification ensures that students understand the brand and business environment with regard to digital marketing, management, financial and project management. As part of the experiential component of the qualification, students work in multidisciplinary teams engaging in real-world brand challenges and undertake an internship in their final year.  ​

Entry requirements

​A National Senior Certificate (NSC) with Degree admission- A minimum of 30% for English coupled with a minimum of 50% for four x DESIGNATED NSC subjects (This excludes LO which is a 10 credit subject); OR

A National Certificate (Vocational) (NC(V)) with Degree admission – A minimum of 60% in English on either First Additional Language or Home Language level AND Mathematics or Mathematical Literacy AND Life Orientation , with a minimum of 70% in the four vocational subjects is required; OR

A Senior Certificate (SC) (with endorsement) or equivalent; OR

Alternatively, a Higher Certificate, an Advanced Certificate, 240 or 360 credit Diploma in a cognate field may satisfy the minimum admission requirements to degree studies.

NSC: students are required to have Mathematics at least at level 4 (50 – 59%) or Mathematical Literacy at level 7 (80 – 100%). For those students who have Mathematics at level 3 (40 – 49%) or Mathematical Literacy at levels 4, 5 or 6 (50 – 79%), an intermediate level (38 or above) in the NBT QL – AQL assessment is required. Students who have Mathematics or Mathematical Literacy at levels lower than the above would not be considered; OR,

SC: endorsement (or complete or conditional exemption) with at least 40% for Mathematics on the HG; OR at least 50% for Mathematics on the SG. For those not meeting the requirements as set out above, a minimum of an intermediate (38 or above) level in the NBT QL- AQL assessment is required.

General requirements for undergraduate degrees:​

All applicants for The IIE undergraduate degree studies, including international students, are required to write the Academic and Quantitative Literacy (AQL) – National Benchmark Test (NBT), unless they:

  •  have attained the age of 23 before or during the first year of registration; OR
  • have been admitted on the basis of mature age; OR
  • are accessing a degree with a higher certificate, 240 or 360 credit diploma or advanced certificate; OR
  • have previously been admitted to degree studies elsewhere; OR
  • have enrolled in the distance mode on a  programme- the writing of the NBT AQL test is recommended, but not compulsory.

A student’s Academic Literacy (AL) score of the AQL – NBT is used for placement in student support programmes and does not replace the admission requirements for a specific degree programme.
The provisions of this section do not apply to qualifications in which Introduction to Scholarship A (ITSA) and/or Introduction to Scholarship B (ITSB) are modules which bear credits.  In these cases normal assessment and completion rules apply.
For those qualifications in which ITSA/ITSB are not credit bearing modules any student who does not provide a verified AQL-NBT score of 64 or higher PRIOR to registration is automatically registered in these modules and will be billed for them where relevant.  Any student who supplies a verified score of 64 or higher within three weeks of the start of the first semester will then be deregistered from these modules and the billing will be reversed. Students who complete ITSA and ITSB will receive a Short Learning Programme certificate for the modules.
The onus is on students to make use of the support available to benefit from these modules. The details of this support will be communicated by the campus or administrative team responsible for the student support on their qualification.

Tuition

R78 200 Full Settlement p.a.
R83 500 Instalment Fee
(10 Monthly Instalments) 
R12 000 Deposit
 (Applicable to both fees)
T&C’s Apply​
*Deposit Included in Total Fee​
Application Fee for 2024 (non-refundabl​e)
Standard Application Fee – R800

(1 June 2024 – 31 October 2024)
Late Application Fee – R950
(1 November 2024 – 28 February 2024) ​​