2024/2025 Marketing Learnership (NQF Level 4) Durban And Surrounding Area

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2024/2025 Marketing Learnership (NQF Level 4) Durban And Surrounding Area


The Astral Group has partnered with Careers IT and wishes to train approximately 200 school leavers on an accredited full qualification focused on marketing in a Contact Centre environment.
LOCATION: DURBAN
only applicants from the Durban and surrounding area will be considered
The Astral Group comprises a dynamic group of companies that specializes in Property development, Information Technology and Lifestyle Services.
Careers IT is a training organization accredited by MICT, Services SETA and LG SETA and has been developing people skills since 1994. Careers IT provides a comprehensive range of Business Skills and IT training that has been designed to enhance the productivity, efficiency and workplace placement of trainees.

  • The Astral Group has partnered with Careers IT and wishes to train approximately 200 school leavers on an accredited full qualification focused on marketing in a Contact Centre environment
  • Candidates that successfully complete the program will receive a Further Education & Training Certificate in Marketing: NQF Level 4
  • Candidates that enter the Accelerated Training and Workplace Placement Program will be fully funded by the Astral Group for the duration of the program
  • The Accelerated Training and Workplace Placement Program consists of theory and practical application of skills in the workplace
  • Candidates will receive a monthly stipend of R2500 for every successful month completed in the program
  • Candidates that complete the program successfully will be guaranteed placement within the Astral Group of companies

The following qualification is offered:
Further Education & Training Certificate: Marketing

  • SAQA ID 67464
  • NQF Level 4
  • Credits: 139
  • Duration: 1 year

On achieving this qualification, the learner will be able to:

 
  1. Work and comply with organisational ethics, concepts and cultures
    • The importance of team work and communication with all relevant stakeholders is demonstrated in order to meet marketing requirements and objectives
    • The principles of marketing are demonstrated and related to the needs of various stakeholders
    • Marketing activities and rules are described and discussed related to the impact of non-compliance
  2. Meet marketing objectives with available resources
    • Decisions to select and utilise resources are made and the appropriate expertise is used
    • The legal and ethical requirements in marketing are described and discussed related to non-compliance
  3. Position and promote products to meet customer’s needs
    • Identified customers are given the correct information (features, advantages, benefits) to enable them to make informed buying decisions
    • Promotions, which deal with either brand, product or service are dealt with in accordance with the expected outcomes of a range of existing promotional opportunities
    • The importance and specific place of product positioning in Marketing is explained with examples
    • The importance and specific place of target markets in Marketing is explained with examples, by demonstrating an all rounded understanding of its importance and place in the Marketing
  4. Maintain internal and external customer satisfaction levels
    • The importance of understanding the needs of internal and external stakeholders, as well as the importance of marketing as a profession is explained in relation to the processes of marketing
    • Customers are identified and constructive relationships are ensured by ongoing liaison
    • Appropriate methods, techniques and principles of dealing with customers and clients are applied to ensure that all stakeholders are informed up to acceptable levels
  5. Apply aspects of marketing
    • The definition and application of marketing is explained in terms of international definitions and trends
    • Standard practices and processes within the selected marketing discipline are performed in an integrated way to other disciplines of Marketing

The entry requirements for this programme are as follows:

  • Ability to understand spoken and written English
  • Analytical Ability:
    • Simple Reasoning
    • Addition
    • Subtraction
    • Multiplication
    • Division
  • Verbal and written communication skills:
    • Grammar
    • Comprehension
    • Clarity of speech
    • Pronunciation
  • Desktop computer skills:
    • Ability to use PC system
    • Ability to navigate using mouse
    • Ability to use browser
  • Clear Integrity checks:

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