Job for PR/Social Media Manager in S.Africa March 2024
Wellness Warehouse – PR/Social Media Manager Job in Cape Town, City Centre March 2024
| Remuneration: | negotiable Market related |
| Location: | Cape Town, City Centre |
| Education level: | Degree |
| Job level: | Mid |
| Travel requirement: | Occasional |
| Type: | Permanent |
| Reference: | #PR & Social Media |
Job description
We are looking for a dynamic, vibrant, experienced PR and community manager to add to our growing marketing team. If you are a tech-savvy professional, experienced in social media, PR and promotional events, we would love to meet you.
You will need to have a broad understanding of the South African media landscape and have experience in traditional PR. You will need to have excellent oral and written communication skills, need to be a ‘people’s person’ and have the ability to engage in online and offline conversations with our community.
Ultimately, you will be the face and voice of our brand and will need to manage all community platforms.
Responsibilities:
You will report to the head of marketing, and work closely with the internal marketing team. Your responsibilities will include:
Public Relations
- Building and managing relationships with media/industry journalists
- Pitch stories to the media based on marketing goals
- Managing incoming media requests
- Creating, executing and measuring media campaigns
- Serves as liaison between media/bloggers, buyers, suppliers and marketing to ensure opportunities are maximised
Events
- Organising events (media/blogger/customer) to build community and boost brand awareness
- Delivering events on time, within budget, that meet (and hopefully exceed) expectations
- Networking/participating in industry events to build our brand profile
Content creation
- Writing blog posts, articles, newsletters, material for social media channels, press releases, media alerts and other communications materials
- Working closely with the design team to create engaging text, image and video content for social media accounts
- Post relevant content in accordance with content calendar
- Assists in outreach/SEO opportunities
Community strategy and social media marketing
- Creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
- Creating, maintain and executing social/content calendars which are aligned with the marketing calendar
- Generating, managing and growing the company’s presence on relevant social
- Running and engaging in regular social promotions and campaigns, and tracking their success
- Implementing and creating new media campaigns
- Responsible for implementing strategic communications or marketing plans to provide direction for the company in a public-facing view
- Ensuring that community strategy supports overall brand goals and objectives
- Summarise insights and conversations to create actionable, client-facing reports that lead to optimisation
- Creating, planning, managing and growing our presence through blogs, social media and other relevant online properties
- Build engagement and loyal following on all platforms
- Managing and executing paid for campaigns to increase traffic to the website
Customer relations
- Review user generated comments and posts in a quick and timely manner
- Respond to comments, when appropriate, in order to foster a positive community and add value to the user’s experience
- Escalate user generated content, where appropriate, to internal and client stakeholders
Reporting
- Using appropriate measurement tools to provide reports on metrics and continually find ways to improve on those metrics through testing and new initiatives
- Analyse the effectiveness of social activities to evolve the marketing plan
- Monitors and measures the success of community engagement and provides monthly reports complete with actionable insights
- Tracks KPIs related to PR/social goals such as recruitment, retention or outreach goals
Core competencies:
- An analytical mind and interest in using data to optimise marketing strategies and tactics
- Excellent written and spoken communication skills
- Passion and a strong understanding of the industry and our mission
- Experience managing and growing a range of social media platforms
- Excellent communication and creative skills, with an ability to use both data and intuition to inform decisions
- Ability to communicate results to management and in a fast paced environment
- Ability to work independently
Requirements
Pre-requisites
- Two to three years of experience managing social media platforms or communities for brands
- Must have a cutting-edge interest in social media and be abreast with the fast-changing nature of social media and ensuring that new opportunities for engaging with customers are realised
- Actively participates in a wide variety of social media activities such as blogging/Instagram, community development and management
- Understanding of popular social networks – design, functionality, users
- Proficiency in social listening tools
- Excellent verbal, written, and presentation skills
- Very high attention to detail
- Undergraduate degree in communications, marketing, advertising, public relations, media studies, business and/or related fields
- Previous experience working as a community manager in a similar role or alternatively a background in social media ideally from a similar industry
Contact details
Justin Palte
Wellness Warehouse
justinp@wellnesswarehouse.com