Job for Email Marketing Specialist in South Africa Jan 2024

Email Marketing Specialist Job in Cape Town, Southern Suburbs 2024
Jobs opening : Email Marketing Specialist vacancy in South Africa Jan 2024

Job description

Key performance areas
Deliver against e-commerce and broader business commercial targets

Grow sales from the email and SMS marketing channel
Increase the digital sales penetration amongst our customer base
Grow the size of the email base – prioritising email collection amongst our existing customer base

Channel management

Improve the targeting and relevance of our email activity by working closely with marketing and customer analytics teams to identify and exploit customers’ behavioural trends
Implement the relevant automated trigger emails
Develop upsell and cross capabilities and action plans for the channel
Work with creative teams to guide the production of high quality digital content for use across the relevant channels
Manage AB testing to optimise campaign performance
Manage the frequency and targeting of email campaigns to keep unsubscribe levels to a minimum
Where relevant, manage external partners to successfully deliver the requested activity
Create a combined emailer plan between HomeChoice & FinChoice to ensure the overall emailer communication to customer and the frequency of communication is managed

Measurement and reporting

Analyse results of all campaigns and activity, providing recommendations for improvement
Provide weekly, monthly and quarterly reports, sharing insights and recommendations for future growth across email and SMS channels

Grow our capabilities

Ensure we are fully exploiting our existing technology and acquiring the relevant additional capabilities – with the aim of delivering increasingly effective email marketing
Constantly stay abreast of technology developments in the field, bringing the relevant new ideas to HomeChoice for implementation
Act as a thought leader and change agent for the business in the area of e-commerce and digital communications

Operational

Compile emailer/SMS briefs weekly and brief these into the creative production team
Pull data across email and SMS campaigns, to analyse for reporting purposes and creation of campaign audiences
Clean data from viral and POPI campaigns to include relevant information

Qualifications and accreditations

Experience and skills

A minimum of two years’ experience within a similar role
Extensive knowledge of the email marketing channel and techniques
Extensive knowledge of marketing and merchandising to customers via both web and mobi sites
In-depth knowledge of the planning, implementation and evaluation of online marketing activities and plans
Strong understanding of the e-commerce landscape, trends and technologies
Strategy development and implementation will be an added advantage
Deep understanding of the online customer journey – best practice and requirements
Experience in the enhancement and improvement of digital content, including being skilled in the underlying principles of visual design for digital comms channels will be an added advantage
Experience with website analytics tools (eg Google Analytics)
Managing content and marketing asset production for high traffic websites will be an added advantage
Hands-on experience working with a leading email delivery tool, preferably Silverpop
Selecting and managing external partners will be advantageous
An online retail marketing background will be advantageous
HTML coding and email technology background will be an added advantage

Attributes and behaviours

Ability to manage performance against commercial targets
Strong communication and influencing skills – both written and verbal
Ability to manage relationships with key business stakeholders at all levels
Project management
Mature self-starter with high energy levels and strong time management skills
Must be able to think strategically and enjoy executing at a practical level
Ability to work well under pressure and independently
Must enjoy problem solving and be able to take initiative to solve issues quickly
Must have an extremely high attention to detail
Must demonstrate resilience, endurance and be a strong “finisher”
Strong analytical skills – ability to draw insights from data and optimise performance
Must have a strong customer focus and be able to see things from a customer’s perspective
Creative thinker – both from a design and approach toproblem-solvingg perspective