Amalgamated Banks Of South Africa ( ABSA ) Sponsorship

Amalgamated Banks Of South Africa ( ABSA ) Sponsorship

From the Absa Premiership in football, through to the KKNK arts and culture festival, Absa Bank is a proud sponsor of events that reflect values and resonate with all our stakeholders.
Portfolio

Get an idea of the types of initiatives and events we sponsor.

Supporting local soccer since 2007

Founded in 1996, the Absa Premiership currently consists of 16 clubs who compete in a total of 30 games per season. Each club plays another twice, once at their home stadium and the other at that of their opponents, enabling fans to show their support at all matches.
As the official sponsor of the Absa Premiership since 2007, Absa has gone to great lengths to ensure the growth and development of both players and coaches within the league, and to promote the participation of the supporters.

Selection criteria

If your sponsorship proposal satisfies our criteria then we’d love to hear from you.

If you’re looking for a sponsor, Absa could be for you. Browse through our sponsorship criteria and consider them when it comes to drafting your proposal.
Please visit the Apply page for the details we require for any application and submit your details to sponsorships@absa.co.za

How do we define sponsorship?

A sponsorship is the acquisition of rights to create associations between a brand and a property, delivering measurable benefits to the sponsor as part of its business and brand strategies.

Is your commercial sponsorship right for Absa?

We look for sponsorships that will help form positive associations with our brand. Our brand purpose is to help people achieve their ambitions in the right way and we are looking for sponsorship partners that can support us with that ambition.

The areas we look to sponsor are in:
  • Arts and Culture – including popular culture and entertainment
  • Sport – from global to local properties
  • Thought Leadership – we are at the forefront of a changing banking industry and we want to be associated with like-minded properties and organisations that will help create distinction from our competitors.
Sponsorship considerations

As an iconic brand, we attract a huge amount of sponsorship requests. In order to meet our sponsorship objectives, it is Absa policy not to sponsor the following categories:

  • Political or religious associations
  • Sponsorship properties which already have given significant brand exposure for our competitors in banking
  • Sponsorship properties that are perceived to have or encompass a violent or dangerous nature (e.g. boxing)
  • Sponsorships where Absa or its colleagues may have – or be perceived to have – a conflict of interest
  • Sponsorship of teams (by exception only)
  • Sponsorship of individuals (by exception only)
  • An event which is due to commence within the next 2 months.

Please check the “Applying for sponsorship” section for the details we require for any application and submit your details to sponsorships@absa.co.za
If you are interested in charitable or community sponsorships, please contact the Absa Citizenship team at citizenship@absa.co.za

How to Apply

Find out how you can apply for Absa Sponsorship for you event or initiative.

Absa has long seen the value of sponsorship. If you are looking for a sponsor and your request falls under sports, arts and culture or thought leadership; you can follow our step-by-step guide on how to apply for Absa sponsorship.

Step 1: Applicants information

Step 2: Brief overview

Step 3: Full details

  • Please provide the following information:
    • Your name
    • Your company
    • Your telephone number
    • Your email address
    • Your postal address