Pernod Ricard South Africa – Events Manager Job Nov 2024
Jobs description : Events Manager Work in South Africa 2024
Career opportunity at Pernod Ricard South Africa Nov 2024
Remuneration: | negotiable Cost to company |
Benefits: | Medical Aid, Provident Fund |
Location: | Gauteng |
Job level: | Mid/Senior |
Own transport required: | Yes |
Travel requirement: | Often |
Type: | Permanent |
Reference: | #PRSA0031 |
JOB TITLE:
Events Manager – Gauteng
REPORTS TO: General Manager Inland
DEPARTMENT: Field Sales
LOCATION: Gauteng
HOURS OF WORK: 8:00am to 5:00pm and overtime when required
DIRECT REPORTS: Events Coordinators, Promoter/Driver
LIAISES WITH: Marketing, Sales, Operations, Finance, Warehouse, External Agencies, Vendors
MAIN PURPOSE OF THE ROLE: Responsible for PRSA events in Gauteng Region.
JOB SCOPE AND CONTEXT:
Service Level
Office based, with travel to PRSA events
Outputs
Actions
Performance Indicators (KPI)
Events & Promotions
- Regional events and promotions raise the profile of key brands
- Develop an annual event and promotional plan for the region
- Brand Teams, National Events Manager and other interested parties are consulted
- Plans build the PRSA brand, in line with PRSA strategy and focus on maintaining and growing market share
- Plans are aligned with PRSA, brand operating plans & PR plans
- Annual calendar of regional events is collated and adhered to
- Key customers are consulted about promotional plans
- Customer requests for promotions adhered to
- Budget ledger complied to effect plan
- Oversee the execution of regional events
- Sufficient staffing numbers (internal and external) are present at events
- Staff in line with brand image and target market
- Promotional staff have sufficient product knowledge
- Pre-promotion branding and merchandising managed
- Purchased items from Top Tier promotions are complied, ordered, collected and delivered
- Delivery hampers are purchased, prepared and delivered
- POS items are prepared and delivered
- Events are well promoted
- Events are well attended by target audience
- Photos for promotion or displays available
- Events comply with regulatory requirements (health & safety etc)
- Conduct post-event analysis
- Stakeholders are consulted on success of each event
- Feedback forms and photos sent to Head Office
- Outcomes of event are measured against objectives
- Return on investment measured for each event
- Improvements are made in the planning and execution of events
- Regional Manager given report on event
Marketing
- Brand strategies and marketing campaigns deliver increased sales in the region
- Develop an understanding of the market
- Opportunities with respect to product, markets, trends and new technologies and alternative distribution channels are identified and recommendations made
- Regional opposition activity tracked and reported
- Analysis of regional market share and sales available
- Implement regional marketing plan
- Regional events and opportunities identified
- Campaigns delivered on time and to budget
- Regional marketing information provided to Head Office
- Monthly marketing reports collated and submitted
Administration
- Requisitions, budgets, payments and records competently managed
- Processing of administrative documentation
- Promotional liquor requisitions are processed and stock collected
- Outstanding promotional stock collected and returned to warehouse
- Regional budgets are updated when expenditure occurs
- Outstanding payments are followed up
- Promotional payments and banking reconciled
- Invoices are coded and forwarded to Finance
- External and internal payments statements collected monthly to ensure payment actioned
- Regional sales meetings are minuted
Stakeholder Relations
- Productive relationships with internal and external stakeholders maintained
- Coordinate with Sales, Warehouse, Production and Finance
- Internal stakeholders aware of promotional and event activities
- Stock is available
- Finance receiving supplier invoices
- Collaborate with external agencies
- Vendors for events are properly briefed and competently carry out function within budget constraints Event costs adhere to budgetary estimates
- Third-party providers are timeously paid
Finance
- Event budget managed effectively
- Forecast annual capital and operational expenses
- Accurate forecasts made
- Budget compiled and approved in line with policy guidelines
- Manage costs against approved budget
- Potential areas of saving and optimisation highlighted
- Expenditure aligns with budget
- Meaningful variance analysis reports provided
- Bottom line results optimised
Employee Management & Motivation
- Talented staff recruited, developed, managed and motivated
- Talented staff recruited, developed, managed and motivated
- Structure and resourcing levels evaluated
- Job descriptions relevant and up to date
- Vacancies filled in line with policies, equity targets, headcount and budget
- Suitably qualified employment equity candidates given preference
- Succession plans in places
- Develop employees
- Suitable development opportunities and training identified
- Development plans implemented
- Employees coached and employment equity candidates developed
- Knowledge and training is applied
- Promotions recommended where appropriate
- Manage performance
- PR vision and values shared
- Expectations and objectives clearly communicated
- Performance monitored through review meetings held at least every six months
- Feedback on performance provided
- Salary increases recommended
- Maintain employee relations
- Participation encouraged and contributions recognised
- Constructive work environment maintained
- Grievances and complaints resolved
- Disciplinary offences managed
- Employee satisfaction assessed and corrective action taken
JOB REQUIREMENTS:
Minimum Educational Requirements and Work Experience:
Relevant tertiary qualification in marketing/business
5 years event management & marketing experience in a large FMCG company
Proven Track record of managing large events and related budget management
Functional and Technical Competencies:
Marketing Team Management, Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management
Leadership Competencies:
Strategic Vision, Entrepreneurship, Result Orientation, Live the Values, Team Management, People Development
This job description is a broad reflection of the role and does not attempt to capture all specifics of the position. There may be variations within the same roles due to seniority or regional differences