ZaPOP- Brand Strategist Internship Opportunity 2024

Get ahead in your industry by working with people that lead the way. At ZaPOP you will learn from the best and be able to better yourself in your working career. ZaPOP supports further studies and values an ambitious drive in its employees.
As a “family” ZaPOP’s employees stand together and support each other, creating the vibrant and energetic working atmosphere, which only inspires you to work at your best.
The Brand Strategist Intern will assist in finding ways to further enhance the branding of a product or service, as well as assisting with developing marketing plans through analysis of current market data and trends. Compile insightful post campaign feedback reports.
Requirements: 

• Matric/Grade 12 Essential
• A degree in relevant discipline would be advantages

Competencies:

• Strong desire to learn, along with professional drive
• Understanding of different marketing techniques
• Excellent verbal and written communication skills
• Excellent knowledge of MS Office
• Passion for the FMCG industry and its best practices

Duties:

• Creative Presentations
• Participates in strategy development initiatives for clients.
• Suggest new means of developing, growing and understanding the brand.
• Assemble strategic insights into presentation materials for clients
• Assisting in creating insightful research application
• Brings the consumer/shopper to life through storytelling for clients
• Perform competitive analysis and identify gaps and opportunities in the marketplace
• Keep abreast of emerging behaviours and technologies and apply
• Research and recommend new in-store and retailer media developments and ideas
• Monitors and interprets cultural and social trends relevant to client business
• Understand clients critical brand and communication issues
• Responsible for the running of all information gathering and research exercises on each of their own projects.
• Able to provide team with input during the creative process
• Able to manage research applied for creative development and to ensure that interpretation of results is used effectively and to develop core ideas.
• Will assist with researching, developing and presenting the most effective campaign for a brand, with the intent being to influence the behaviour of the target audience.
• Assist with combining creative thinking with factual analysis to determine the most effective manner/media channel mix that will maximise the impact of the brands advertising campaigns within the allocated budget.

Administration

• Compile insightful post campaign feedback reports.
• Research, ideas and recommendations for feedback reports.
• Updating and utilizing applicable Trello boards.
• Updating and utilizing applicable Google sheets.
• Assist with pulling top stores.