Conceptual Copywriter Job in Johannesburg, Bryanston 2024

Conceptual Copywriter Job in Johannesburg, Bryanston 2024

Tradeway Brand Activation and Experiential – Conceptual Copywriter Job in Johannesburg, Bryanston 2024

Job description

Company description:
A fast growing South African promotions, brand activation and experiential agency operating across the African continent. Multi-national clients trust us with conceptualising and executing campaigns within the BTL environment including how those impact and grow an online presence. Channel agnostic campaigns delivering market share and brand love.
Candidate description:
A young, energetic, soulful warrior who is committed to their craft, is constantly tracking and striving to better international best practice. The winning candidate will have a deep understanding of experiential marketing, brand activations and how to get consumers to agree to engage.
A distaste for the ordinary and love of the unique will win the day.
If you are looking to learn from and work with an inspirational industry leading creative director read on.
Job description

Conceptualise campaigns. Write client proposals. Challenge the status quo for concepts conceptualised and how they are packaged presentation to clients
Responsible for conceptualising, writing and producing effective, innovative and compelling advertising work that will be noticed both by the target group, appreciated by the client and applauded by the advertising industry. This position is responsible for producing copywriting work on assigned clients/accounts/projects/campaigns.

• Write copy for channel agnostic campaigns including digital and social media
• Copy checking
• Proactively identify creative trends and opportunities
• Must have a passion for digital/social media and how the line between online and on-the-ground is blurred

Requirements

• Idea generation
• Three+ years of advertising experience in an agency is a must
• Copywriting qualification
• Conceptual and exceptional advertising ability
• A portfolio that reflects creative copywriting proficiencies
• Excellent command of English as well as sound spelling and grammar skills
• Flair for writing imaginative, broad, intrusive, creative and original work
• Understanding of advertising as a selling tool – not someone with only literary, editorial, journalistic or screenwriting talents
• Ability to deliver creative work of distinction
• Computer literate (MS Word, internet, email etc.)
• Capability to take on campaigns with multi-element tasks which requires a concept and a thought through procesAccept guidance and respond well to criticism
• Resilient – can accept setbacks
• Finely honed copywriting skills and latest techniques
• Understanding of how best to utilise social media and digital

 
Contact details
Gregory Martin
Tradeway Brand Activation and Experiential
gregory@tradeway.co.za