Pernod Ricard South Africa – Events Manager Job Nov 2026

Jobs description : Events Manager Work in South Africa 2026

Career opportunity at Pernod Ricard South Africa Nov 2026

 
JOB TITLE:
Events Manager – Gauteng
REPORTS TO: General Manager Inland
DEPARTMENT: Field Sales
LOCATION: Gauteng
HOURS OF WORK: 8:00am to 5:00pm and overtime when required
DIRECT REPORTS: Events Coordinators, Promoter/Driver
LIAISES WITH: Marketing, Sales, Operations, Finance, Warehouse, External Agencies, Vendors
MAIN PURPOSE OF THE ROLE: Responsible for PRSA events in Gauteng Region.
JOB SCOPE AND CONTEXT:
Service Level
Office based, with travel to PRSA events
Outputs
Actions
Performance Indicators (KPI)
Events & Promotions

1. Regional events and promotions raise the profile of key brands
2. Develop an annual event and promotional plan for the region

• Brand Teams, National Events Manager and other interested parties are consulted
• Plans build the PRSA brand, in line with PRSA strategy and focus on maintaining and growing market share
• Plans are aligned with PRSA, brand operating plans & PR plans
• Annual calendar of regional events is collated and adhered to
• Key customers are consulted about promotional plans
• Customer requests for promotions adhered to
• Budget ledger complied to effect plan

1. Oversee the execution of regional events

• Sufficient staffing numbers (internal and external) are present at events
• Staff in line with brand image and target market
• Promotional staff have sufficient product knowledge
• Pre-promotion branding and merchandising managed
• Purchased items from Top Tier promotions are complied, ordered, collected and delivered
• Delivery hampers are purchased, prepared and delivered
• POS items are prepared and delivered
• Events are well promoted
• Events are well attended by target audience
• Photos for promotion or displays available
• Events comply with regulatory requirements (health & safety etc)

1. Conduct post-event analysis

• Stakeholders are consulted on success of each event
• Feedback forms and photos sent to Head Office
• Outcomes of event are measured against objectives
• Return on investment measured for each event
• Improvements are made in the planning and execution of events
• Regional Manager given report on event

Marketing

1. Brand strategies and marketing campaigns deliver increased sales in the region

1. Develop an understanding of the market

• Opportunities with respect to product, markets, trends and new technologies and alternative distribution channels are identified and recommendations made
• Regional opposition activity tracked and reported
• Analysis of regional market share and sales available

1. Implement regional marketing plan

• Regional events and opportunities identified
• Campaigns delivered on time and to budget
• Regional marketing information provided to Head Office
• Monthly marketing reports collated and submitted

Administration

1. Requisitions, budgets, payments and records competently managed
2. Processing of administrative documentation

• Promotional liquor requisitions are processed and stock collected
• Outstanding promotional stock collected and returned to warehouse
• Regional budgets are updated when expenditure occurs
• Outstanding payments are followed up
• Promotional payments and banking reconciled
• Invoices are coded and forwarded to Finance
• External and internal payments statements collected monthly to ensure payment actioned
• Regional sales meetings are minuted

Stakeholder Relations

1. Productive relationships with internal and external stakeholders maintained
2. Coordinate with Sales, Warehouse, Production and Finance

• Internal stakeholders aware of promotional and event activities
• Stock is available
• Finance receiving supplier invoices

1. Collaborate with external agencies

• Vendors for events are properly briefed and competently carry out function within budget constraints Event costs adhere to budgetary estimates
• Third-party providers are timeously paid

Finance

1. Event budget managed effectively
2. Forecast annual capital and operational expenses

• Accurate forecasts made
• Budget compiled and approved in line with policy guidelines

1. Manage costs against approved budget

• Potential areas of saving and optimisation highlighted
• Expenditure aligns with budget
• Meaningful variance analysis reports provided
• Bottom line results optimised

Employee Management & Motivation

1. Talented staff recruited, developed, managed and motivated
2. Talented staff recruited, developed, managed and motivated

• Structure and resourcing levels evaluated
• Job descriptions relevant and up to date
• Vacancies filled in line with policies, equity targets, headcount and budget
• Suitably qualified employment equity candidates given preference
• Succession plans in places

1. Develop employees

• Suitable development opportunities and training identified
• Development plans implemented
• Employees coached and employment equity candidates developed
• Knowledge and training is applied
• Promotions recommended where appropriate

1. Manage performance

• PR vision and values shared
• Expectations and objectives clearly communicated
• Performance monitored through review meetings held at least every six months
• Feedback on performance provided
• Salary increases recommended

1. Maintain employee relations

• Participation encouraged and contributions recognised
• Constructive work environment maintained
• Grievances and complaints resolved
• Disciplinary offences managed
• Employee satisfaction assessed and corrective action taken

JOB REQUIREMENTS:
Minimum Educational Requirements and Work Experience:
Relevant tertiary qualification in marketing/business
5 years event management & marketing experience in a large FMCG company
Proven Track record of managing large events and related budget management
Functional and Technical Competencies:
Marketing Team Management, Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management
Leadership Competencies:
Strategic Vision, Entrepreneurship, Result Orientation, Live the Values, Team Management, People Development

This job description is a broad reflection of the role and does not attempt to capture all specifics of the position. There may be variations within the same roles due to seniority or regional differences